June 7, 2022

Who Are You? What's Your Business?

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The reason why you are in business must constantly be at the top of your mind. Knowing your business boils down to knowing the people you are serving and knowing how you are adding value to their lives. This is true whether you work for a Fortune 500 Company, a small family business, a new startup up, or a nonprofit organization.

Knowing your purpose is critical for us, as individuals, too. About 2,000 years ago, Jesus started the world's most successful and most enduring organization by teaching us about His family business and the reason He came to serve and save us. Jesus taught a lot about life's purpose and meaning – one person at a time.

Often, Jesus taught in parables. A parable is a simple story that provides profound wisdom regarding the most important realities in life. Jesus was able to tell us about the heart of God and our role in His kingdom in incredibly simple ways.

This is certainly true about the parable of the sower, the seeds, and the soils. Read this parable carefully and look for what it tells you about God, the different types of people in the world, and the role of those He chooses.

Then he told them many things in parables, saying: “A farmer went out to sow his seed. As he was scattering the seed, some fell along the path, and the birds came and ate it up. Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. But when the sun came up, the plants were scorched, and they withered because they had no root. Other seed fell among thorns, which grew up and choked the plants. Still other seed fell on good soil, where it produced a crop – a hundred, sixty or thirty times what was sown. Whoever has ears, let them hear.” The disciples came to him and asked, “Why do you speak to the people in parables?” - Matthew 13:3-10

The wisdom and meaning of this parable was not completely obvious to even the closest followers of Jesus. After He told this parable, His disciples came to Him and asked, “Why do you speak to the people in parables?” Jesus gave them an explanation of why He spoke in parables, and then He gave the meaning of this parable.

“Listen then to what the parable of the sower means: When anyone hears the message about the kingdom and does not understand it, the evil one comes and snatches away what was sown in their heart. This is the seed sown along the path. The seed falling on rocky ground refers to someone who hears the word and at once receives it with joy. But since they have no root, they last only a short time. When trouble or persecution comes because of the word, they quickly fall away. The seed falling among the thorns refers to someone who hears the word, but the worries of this life and the deceitfulness of wealth choke the word, making it unfruitful. But the seed falling on good soil refers to someone who hears the word and understands it. This is the one who produces a crop, yielding a hundred, sixty or thirty times what was sown.” - Matthew 13:18-23

Questions to Consider

- What type of soil represents you?

- What is the message of the kingdom?

- What does the parable teach you about your role in the kingdom?

What a joy to know you are a child of the God who softens hearts and calls you trust Him. What a joy to live abundantly in service to our King.

Share this post

The reason why you are in business must constantly be at the top of your mind. Knowing your business boils down to knowing the people you are serving and knowing how you are adding value to their lives. This is true whether you work for a Fortune 500 Company, a small family business, a new startup up, or a nonprofit organization.

Knowing your purpose is critical for us, as individuals, too. About 2,000 years ago, Jesus started the world's most successful and most enduring organization by teaching us about His family business and the reason He came to serve and save us. Jesus taught a lot about life's purpose and meaning – one person at a time.

Often, Jesus taught in parables. A parable is a simple story that provides profound wisdom regarding the most important realities in life. Jesus was able to tell us about the heart of God and our role in His kingdom in incredibly simple ways.

This is certainly true about the parable of the sower, the seeds, and the soils. Read this parable carefully and look for what it tells you about God, the different types of people in the world, and the role of those He chooses.

Then he told them many things in parables, saying: “A farmer went out to sow his seed. As he was scattering the seed, some fell along the path, and the birds came and ate it up. Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. But when the sun came up, the plants were scorched, and they withered because they had no root. Other seed fell among thorns, which grew up and choked the plants. Still other seed fell on good soil, where it produced a crop – a hundred, sixty or thirty times what was sown. Whoever has ears, let them hear.” The disciples came to him and asked, “Why do you speak to the people in parables?” - Matthew 13:3-10

The wisdom and meaning of this parable was not completely obvious to even the closest followers of Jesus. After He told this parable, His disciples came to Him and asked, “Why do you speak to the people in parables?” Jesus gave them an explanation of why He spoke in parables, and then He gave the meaning of this parable.

“Listen then to what the parable of the sower means: When anyone hears the message about the kingdom and does not understand it, the evil one comes and snatches away what was sown in their heart. This is the seed sown along the path. The seed falling on rocky ground refers to someone who hears the word and at once receives it with joy. But since they have no root, they last only a short time. When trouble or persecution comes because of the word, they quickly fall away. The seed falling among the thorns refers to someone who hears the word, but the worries of this life and the deceitfulness of wealth choke the word, making it unfruitful. But the seed falling on good soil refers to someone who hears the word and understands it. This is the one who produces a crop, yielding a hundred, sixty or thirty times what was sown.” - Matthew 13:18-23

Questions to Consider

- What type of soil represents you?

- What is the message of the kingdom?

- What does the parable teach you about your role in the kingdom?

What a joy to know you are a child of the God who softens hearts and calls you trust Him. What a joy to live abundantly in service to our King.

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